WAVE
Events/PR


Hosted by the USC Chinese Student and Scholar Association, WAVE is an annual celebration of Chinese youth culture.  The events bring together Southern California’s AAPI community and build awareness for our shared heritage. As the creative director of WAVE, I lead teams to produce design and promotional materials.
BRAND IDENTITY


WAVE VOL. I
The first volume of WAVE featured Chinese music artist Liu Xuanting in a livehouse event. Xuanting was joined by AAPI student performers and upcoming artists in the LA area.
WAVE VOL. II
The second volume of WAVE was realized as the first Chinese fashion pop-up event hosted at USC. Participating brands included Ecosys, XVessel, C2H4, SRD, Xenasera, SVNDZ, and Snowday, with boba vendor Cha Redefine.
C2H4
XVessel
Ecosys