Art Direction/Copy
Sheertex tights cost 9x more than generic tights. However, Sheertex uses a patented knit up to 10x stronger than steel and fibers traditionally found in mountain climbing equipment.
How can Sheertex communicate its value proposition to justify the premium price and encourage consumers to invest in their products?
Customers feel discouraged from committing to Sheertex’s premium price because the brand is the first in its category — it takes more educating for consumers to change their behavior.
Demonstrate the strength of Sheertex’s innovative knits.
It’s Saturday. The girls' night out finally made it out of the group chat.
Dressed in a blazer dress with black tights and stilettos, you’re ready to get the night going. That is until your tights start laddering after a minor scratch. The outfit is not looking chic.
Introducing Sheertex Rescue.
Located near popular nightlife spots, Sheertex Rescue is a vending machine that offers tights on-the-go. Whether it be a mishap with acrylic nails or dangling jewelry, Sheertex is on the rescue.