IRENA YINART DIRECTOR + DANCER WORK

Pizza Hut

PI77A

Created for Deutsch

AD Intern: Irena Yin
CW Intern: Dana Poss

THE ASK

Create a campaign for Pizza Hut’s value promotion, $7 Deal Lover. 

APPROACH

Use visuals to draw attention to and raise awareness of the $7 deal.

BIG IDEA
PI77A

What if we replaced the Zs in pizza with 7s?





The idea lived on after the internship and made it into the real world!


Credit

CCO: Ryan Lehr
CDs: Brynn Good & Leah Dieterich
AD: Jelena Kolomejac
CW: Ally Layton
AD Intern: Me!
CW Intern: Dana Poss


CREATIVE IDEATION 

(Made it to internal & client decks, in collaboration with my copywriting partner)

r/AmITheAsshole? – Stunt/Social Media

Use the “Am I The Asshole” subreddit to ask the community about circumstances involving pizza. Create social posts out of the answers.



7-Seven – Experiential

Create a PI77A Hut convenience store experience where everything is $7, allowing customers to familiarize themselves with the $7 Deal Lovers menu.


7s – Social Media

Reference cultural moments with the number 7.

F1 driver Charles Leclerc wanted his racing number to be 7, but it was taken...so he settled for 16. Here at PI77A Hut, we have all the 7s.
Hinting at Monica’s 7 moment from Friends