Art Direction/Copy
With traditional players like Gillette Venus and similar brands like Flamingo, Billie is in a crowded market.
Customers are drawn to Billie’s authentic voice that roots for body positivity.
Let’s embody what Billie stands for with the curves of nature.
No one likes being an afterthought.
In 2015, Billie cofounder Georgina Gooley noticed a problem: women paid premium prices for inferior razors. You know, the dull, three-blade razors that cost more because they’re packaged in pastel colors. Too often, women would have to resort to the men’s aisle to find better quality razors—the ones where five blades are standard.
So, Georgina set out to find a solution and disrupt the male-dominated shaving industry. This means creating quality razors with women as a forethought. This means overturning the decades-long narrative that women need to shave. This means celebrating body hair and embracing individual decisions when it comes to shaving.
From pre-shave to after-shave, Billie has got you covered. Start with our Body Buffer, a physical exfoliant designed to remove dead skin cells and prevent razor bumps. Then, lather on our luxurious Whipped Shaving Cream for a smooth shaving experience. Now onto the star of the show: the Billie razor. Billie’s razors come with five uber-sharp blades, a pivoting head covered with aloe moisturizer, and a handle designed to maneuver through hard-to-reach areas. Now that we’ve covered the basics let’s get to the fun because shaving doesn’t have to be boring. Shave with our classic DreamPop handle or spice it up and shave in the dark with our newest glow-in-the-dark handle, Moonbeam. After shaving, use our Ultimate Skin Solution to eliminate ingrown hairs and clogged pores. Finally, show your skin some love by moisturizing with our aloe and chamomile-infused Dry-Bye Body Lotion.
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