Audible
Art Direction & Design
CHALLENGE
Get Gen Z to choose Audible
INSIGHT
Audiobooks lack cultural relevancy among Gen Z because they aren’t socially visible. In a world where sharing content builds identity and status, audiobooks remain private: heard, but not seen.
APPROACH
Let’s make the act of listening visible.
AUDIBLES
Bluetooth sync pulls live cover art from your Audible app to display on the headphones, turning private listening into public personality.
TAP TO LISTEN
An OOH campaign using NFC technology that allows passersby to simply tap the display to listen to a preselected Audible audiobook.